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Top 10 Reasons People Unsubscribe from Your Emails

Top 10 Reasons People Unsubscribe from Your Emails

According to a recent research study from Marketing Sherpa, the following are the top 10 reasons people unsubscribe from your emails.

There are quite a few "reasons" that you can have a positive impact on...

26% - "I get too many emails in general"
21% - "The emails are not relevant to me" (a strong call for more segmenting)
19% - "I receive too many emails from this company specifically" (offer an email frequency downsell. NOTE: This is standard for those of you using the new EmailDelivered software)
19% - "The emails are always trying to sell me something" (send more content!)
17% - "The content of the emails is boring, repetitive and not interesting to me"
16% - "I don't have time to read the emails"
13% - "I receive the same ads and promotions in the email that I get in print form" (if you're using direct mail - and you should be - complement the pieces with email)
11% - "Email is too focused on the company, not enough on my needs"
10% - "The email seems like it is intended to meet other people's needs, not people like me"
10% - "The emails look to cluttered and sloppy"

To see the full report, visit: https://www.marketingsherpa.com/article/chart/why-consumers-unsubscribe

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today, she is the Co-Founder and CEO of Email Delivered.

Know what are the top reasons people unsubscribe from your email http://www.emaildelivered.com/10-reasons-people-unsubscribe/ . Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

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How to Get Your Emails to the Inbox

If you want to get more of your emails to the inbox, you need to know the secrets that the Email Service Providers AREN’T willing to tell you. For a limited time, I’m sharing some select tips that top Internet Marketers know... for FREE.

Here’s what you’ll get right now...

  • The How to Guide for getting your emails back to the inbox.
  • How to find (and improve) your email “reputation” (how the ISPs see you).
  • 5 Email KILLERS that your email service provider is purposely hiding from you.
September 7, 2017


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