EmailDelivered http://emaildelivered.com Email Marketing and Email Deliverability Tips, Tools and Strategies to Increase Your Results Mon, 29 Jan 2018 22:24:37 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 First in.. First out… http://emaildelivered.com/first-in-first-out/?utm_source=rss&utm_medium=rss&utm_campaign=first-in-first-out http://emaildelivered.com/first-in-first-out/#respond Thu, 25 Jan 2018 17:47:35 +0000 http://www.emaildelivered.com/?p=4644 Most email systems send to the oldest contacts first. In other words... first contact in is first contact out. As a result, the... Read more

The post First in.. First out… appeared first on EmailDelivered.

]]>
Most email systems send to the oldest contacts first. In other words... first contact in is first contact out.

As a result, the first contacts that ever signed up for your list are the first contacts receiving your messages. This is problematic because the longer someone is on your list, the less engaged they likely become.

They get interested in other topics, find other experts, etc.

So, they are the ones that are less likely to open and MORE likely to click spam or unsubscribe. So, when you're sending out your emails, they are the ones setting the stage for your campaign(s). For instance, let's say you get 10 complaints in the first 100 emails that go out to Yahoo subscribers... that's enough to trigger throttling on the part of Yahoo or to cause the message to go to the junk folder for the rest of the send. Even if... you wind up sending to 100,000 Yahoo subscribers and never get another complaint. It's a much different scenario then if the complaints come at the end of the send!

What can you do about this?

By shifting the way in which you send your messages, you can increase engagement, decrease junk folder placement, and make sure that time sensitive messages are getting to those that are most likely to take action.

If you're using our new email software, don't worry! We've developed a proprietary algorithm that sends based on quality and the more engaged subscribers get your messages first! We take care of this on the back end...

If you're using an alternative system, you can create segments of your list and then send to the most recently engaged segment first (say all opens in the last 30 days), then opens/clicks in from 30-90 days, and then finally all the rest.

Getting the most engaged subscribers your messages first increases the engagement and decreases the likelihood of complaints. PLUS, if you're sending out a webinar reminder, for instance, the people that have already signed up - or are most likely to do so - will get that message first, limiting the chance that the message will arrive late.

The post First in.. First out… appeared first on EmailDelivered.

]]>
http://emaildelivered.com/first-in-first-out/feed/ 0
Welcome 2018! http://emaildelivered.com/welcome-2018/?utm_source=rss&utm_medium=rss&utm_campaign=welcome-2018 http://emaildelivered.com/welcome-2018/#respond Wed, 03 Jan 2018 20:38:18 +0000 http://www.emaildelivered.com/?p=4640 We hope that you and your family had a happy and safe new year. As we look to 2018, we have lots of... Read more

The post Welcome 2018! appeared first on EmailDelivered.

]]>
We hope that you and your family had a happy and safe new year.

As we look to 2018, we have lots of big things on the horizon that we'll be sharing with you over the next few weeks and months.

We will be streamlining some of our systems and building out the email application based on your feature requests and needs!

First on the agenda, we will be eliminating our support email address and sending all support directly through our ticket system, which is located at support.emaildelivered.com.

You'll be able to create an account there and review all of your previous tickets and correspondence.

Next, if you're already using the new software, please let us know what you'd like to see. If not... please let us know and we'll set up your account. Through February, we're upgrading/migrating everyone who wishes at no cost and grandfathering in the current pricing.

If you have any questions, please feel free to reach out. We look forward to a prosperous 2018!

The post Welcome 2018! appeared first on EmailDelivered.

]]>
http://emaildelivered.com/welcome-2018/feed/ 0
Happy New Year! http://emaildelivered.com/happy-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=happy-new-year http://emaildelivered.com/happy-new-year/#respond Wed, 27 Dec 2017 20:16:48 +0000 http://www.emaildelivered.com/?p=4632 We hope you are enjoying the quieter week while most businesses are in "vacation mode"! In just a few short days, we'll be... Read more

The post Happy New Year! appeared first on EmailDelivered.

]]>
We hope you are enjoying the quieter week while most businesses are in "vacation mode"! In just a few short days, we'll be jumping full swing into 2018! I can't believe how fast 2017 went...

We want to wish you a very safe and HAPPY New Year! (And give you a little "goal setting" challenge for fun!)

During your down time this week, it's a great time to really focus on your goals for 2018, even if you've already finished your planning for the year ahead.

A couple of years ago one on of my mastermind calls, we all challenged each other to come up with a single word goal. I'm not sure where the concept started or who to give the credit too, but I do know it was an eye opening exercise and I encourage you to give it a shot.

Call it a "goal". Call it a "resolution".

The idea is to come up with a single word that sort of underlines all of your goals for the year. It sums up who you want to be, how you want to live, your guiding principles, if you will!

We get so busy with all the different facets of our lives and setting goals for each of those that sometimes we get overwhelmed by so much. Adding this single word helps you make sure that everything you're doing is aligned with your one word! It helps you create a simple vision for the year!

The point is it's a single word that you focus on every day. All of your "to-dos" and "goals" all have to align with this single word!

Here's how to go about choosing your word!

  1. Think about who you want to be or what you want your life to look like at the end of this next year. Dig deep here. It's not enough to say you want to be healthier or wealthier!
  2. Identify the main characteristics that you'll need to possess in order to be that person or have the life you REALLY want!
  3. Choose your word! This is where it gets tough. You've got to whittle down all the things you've thought about into a SINGLE word (some people do a 2-3 word phrase).

It really simplifies your goal setting, but it's actually quite complex to do it right!

Give it a shot and let us know what your word is! Then come back in 12 months and let us know how you did!

To give you some ideas!

  • Strength
  • Peace
  • Discipline
  • Simplify
  • Focus
  • Change
  • Positive
  • Patience
  • Freedom
  • Balance
  • Organize
  • Etc.

Resist the temptation to choose more than one! Next year will be here before you know it, so choose wisely!!!

The post Happy New Year! appeared first on EmailDelivered.

]]>
http://emaildelivered.com/happy-new-year/feed/ 0
Merry Christmas… http://emaildelivered.com/merry-christmas/?utm_source=rss&utm_medium=rss&utm_campaign=merry-christmas http://emaildelivered.com/merry-christmas/#respond Thu, 21 Dec 2017 16:48:28 +0000 http://www.emaildelivered.com/?p=4627 As this week winds down, we would like to wish you all a very Merry Christmas (and a Happy Holiday season if you... Read more

The post Merry Christmas… appeared first on EmailDelivered.

]]>
As this week winds down, we would like to wish you all a very Merry Christmas (and a Happy Holiday season if you don't celebrate Christmas!).

With Christmas on Monday this year, we hope that you're able to take the week ahead and spend it with family and friends. It's about remembering what's important in life and why we set all of our goals for the coming year ahead.

Over the next week and a half, take some time to slow down and relax! Here are a few ways to take in the season and enjoy the little moments. There will be plenty of time to get back to business on the 2nd!

Here are some ideas to spread a little Christmas spirit!

  • Bake cookies with the kiddos.
  • Sit by the fire with your favorite cocktail or a giant cup of hot chocolate.
  • Pick up the phone and call an old friend you've lost touch with.Come up with a new holiday tradition (We like to get ornaments wherever we travel throughout the year and then we get to revisit the memories over the years. BONUS: We get our kids the same ornament and store it away so they'll have their own memories of all of our family trips for years to come).
  • Decorate a gingerbread house.
  • Deliver homemade treats to someone unexpected.
  • Drop off a surprise gift to a neighbor... "From Santa".
  • Watch a holiday classic (or two or three!).
  • Write a holiday greeting to someone in the armed forces.
  • Volunteer to help those less fortunate.
  • Go on a Christmas light tour through your neighborhood.
  • Donate a toy to a local drive.

If you've got any of your own, we'd love for you to share them with us!

Merry Christmas to All & to All A Goodnight ;-)

The post Merry Christmas… appeared first on EmailDelivered.

]]>
http://emaildelivered.com/merry-christmas/feed/ 0
Deliverability Reminders: Subject Line Tips http://emaildelivered.com/deliverability-reminders-subject-line-tips/?utm_source=rss&utm_medium=rss&utm_campaign=deliverability-reminders-subject-line-tips http://emaildelivered.com/deliverability-reminders-subject-line-tips/#respond Wed, 13 Dec 2017 14:35:06 +0000 http://www.emaildelivered.com/?p=4614 Your subject lines are one of the primary factors that determine whether or not someone is going to open your email (along with... Read more

The post Deliverability Reminders: Subject Line Tips appeared first on EmailDelivered.

]]>
Your subject lines are one of the primary factors that determine whether or not someone is going to open your email (along with the from name).

People often ask if there are certain words or phrases to avoid in subject lines and the short answer, as inbox providers have become more and more sophisticated, is no. However, it's a good idea to avoid 'spammy' phrases like "Free", "Risk Free", "Guaranteed", "Eliminate Your Debt", etc.

(Likewise, eliminating entirely or at least limiting these in your body copy is a good idea too!)

Subject Line Tips:

* Keep your subject lines short and sweet, between 3 and 5 words (and/or under 50 characters), if possible.

* Use special characters, all caps, or emojis sparingly and only when they add value or appropriate emphasis. For instance, if you're in the travel industry and there's a fare sale on tickets, maybe include an airplane. But to do it on every message, you'd lose the impact.

* Be clear. People often try to be cutesy when doing their subject lines, but this is really nothing more than a call to action, so make it clear so they know what's inside. Even though it's just a simple click, people are busy and don't want to waste any time unnecessarily and if the subject line makes them think to much, then it increases the possibility that they're going to skip over the message entirely.

* Test. This is why it's important to plan your campaigns in advance so you can test things out before prime time! It's also important that your tests are accurate and that your mail system doesn't just send to the first X percent of your list (i.e. often the oldest part of your list).

* Keep your audience in mind and consider different subject lines for different segments.

* Convey a sense of urgency when possible. If you're running a sale through midnight tomorrow, use that in the subject line. Urgency creates action, so when it's appropriate, use it!

* Resend with a different subject line if they don't open your first message. In our new software, this is a simple trigger on broadcasts where you can resend the same message with a different subject line after a predetermined amount of time. In other words, if a subscriber doesn't open your email after X hours/days/etc. resend with a different subject line. You can do this manually in most applications by creating a segment of people that didn't open a certain campaign.

TIP: This one time can increase your ROI substantially without doing anymore work (aside from taking the time to craft another subject line).

 

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.

To get tips on email subject lines, click here http://www.emaildelivered.com/deliverability-reminders-subject-line-tips. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

The post Deliverability Reminders: Subject Line Tips appeared first on EmailDelivered.

]]>
http://emaildelivered.com/deliverability-reminders-subject-line-tips/feed/ 0
Deliverability Reminders: Email Content http://emaildelivered.com/deliverability-reminders-email-content/?utm_source=rss&utm_medium=rss&utm_campaign=deliverability-reminders-email-content http://emaildelivered.com/deliverability-reminders-email-content/#respond Thu, 07 Dec 2017 13:44:35 +0000 http://www.emaildelivered.com/?p=4607 Content can be a tricky thing when it comes to email. A decade ago, you could get away with using tools that looked... Read more

The post Deliverability Reminders: Email Content appeared first on EmailDelivered.

]]>
Content can be a tricky thing when it comes to email.

A decade ago, you could get away with using tools that looked for keywords in your email and simply avoid using those words. Marketers would then try and "trick" these filters by replacing words like free with F.Re.E.

That "sort of" worked for a little while, although I would still argue that it didn't help increase ROI. It looks hokey to the end user and likely resulted in fewer of the marketers' intended actions.

Anyways, the email providers figured that trick out and got more sophisticated, so spammers (and marketers) then got more sophisticated and so the story goes...

Then, they started looking more at IP addresses to determine the spammers and the "good senders".

Again, the spammers figured out a way around that and the game of whack a mole continued!

Fast forward to 2017/2018 and the email providers are much more sophisticated and have complex algorithms that take into account just about everything in your emails (visible and invisible... aka the code!)

So when it comes to content... there is really ONE RULE!

SEND CONTENT THAT PEOPLE WANT TO RECEIVE.

Plain and simple.

We have clients that send emails that I would surely put in my spam folder, yet they get open rates that shock me. But, truth be told, I'm NOT their audience. And the email providers pay attention to that. They WANT to get mail to people that want to receive it!

This goes back to segmenting properly, building your list the right way, setting expectations, running re-engagement campaigns, etc.

Now.. you'll still need to make sure that the domains in your messages (including your from domain, sending domain, tracking links, etc.) don't have a bad reputation. You'll also need to make sure your IP address isn't bad (listed on various spam databases, has a generally poor reputation, etc.)

But what if you're just starting out or your trying to warm up a new IP and sending domain? Or you're just getting onboard with re-engagement planning and so on? Or you're trying to fix an email program that's not been managed 100% correctly over a period of time.

You'll want to start by segmenting as much as possible and really focusing on crafting content that's laser targeted for those folks. You'll want subject lines to appeal to each of those segments (next week, we'll discuss subject lines in greater detail).

Next here are a handful of areas to focus on with regard to content:

* Vocabulary - make sure your message doesn't look and feel like junk mail. This includes your subject line, body content and header content. Take a peek inside your junk folder in your email and scroll through to get a feel for what's being flagged as spam. If you're using Google, pay careful attention to those that have the message: Why is this message in Spam? It's similar to messages that were detected by our spam filters.

* Copywriting - You'll want to make sure your message doesn't sound overly promotional, but rather more conversational in style.

One tool we recommend checking your content against is SendForensics.

* Coding and Layout - You want to make sure that your HTML code is clean and optimized for email (yes this actually is part of the 'content' grade!)

* Link Quality - The links in your message all play a role in what happens to your message. Links should not be on RBLs (realtime blacklists) or have otherwise poor reputations.

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.

For more information on the effects of email content on deliverability, click here http://www.emaildelivered.com/deliverability-reminders-email-content/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

The post Deliverability Reminders: Email Content appeared first on EmailDelivered.

]]>
http://emaildelivered.com/deliverability-reminders-email-content/feed/ 0
Happy Thanksgiving! http://emaildelivered.com/happy-thanksgiving/?utm_source=rss&utm_medium=rss&utm_campaign=happy-thanksgiving http://emaildelivered.com/happy-thanksgiving/#respond Wed, 22 Nov 2017 16:00:13 +0000 http://www.emaildelivered.com/?p=4596 We wanted to take a moment to wish you and your family a very Happy Thanksgiving and thank you for your business over... Read more

The post Happy Thanksgiving! appeared first on EmailDelivered.

]]>
We wanted to take a moment to wish you and your family a very Happy Thanksgiving and thank you for your business over the past year.

Remember to take a moment and reflect on what's important in your life and be thankful for all of the good things in your life. Sometimes it's the simple things like a warm bed and a roof over your head. Other times, its for bigger things like a new addition to your family or another holiday spent with loved ones.

Hopefully you can take some time off and share it with your friends and loved ones before the rush of the holiday season is upon us.

Happy Thanksgiving from Email Delivered!

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.

Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

The post Happy Thanksgiving! appeared first on EmailDelivered.

]]>
http://emaildelivered.com/happy-thanksgiving/feed/ 0
Deliverability Reminders: Complaints http://emaildelivered.com/deliverability-reminders-complaints/?utm_source=rss&utm_medium=rss&utm_campaign=deliverability-reminders-complaints http://emaildelivered.com/deliverability-reminders-complaints/#respond Wed, 15 Nov 2017 17:13:49 +0000 http://www.emaildelivered.com/?p=4587 This is another topic we have covered before, but is always a good refresher! Complaints are one of the biggest problems people have... Read more

The post Deliverability Reminders: Complaints appeared first on EmailDelivered.

]]>
This is another topic we have covered before, but is always a good refresher!

Complaints are one of the biggest problems people have with their email programs and can cause some of the most damage, short and long term.

There are a couple of kinds of "complaints":
1. Subscriber unsubscribes and tells your ESP that your email is unwanted (aka spam) <-- This is the least damaging to your overall reputation but can get you put on warning or canceled from your service provider if you have too many.

2. Subscriber hits the spam button in your email. This tells the recipients email provider to stop letting your messages through to them. These types of complaints are often what causes email providers to determine that you're sending a lot of spam.

3. Subscriber manually reports you to a 3rd party service.

It's important to note that just because someone has opted in to your list (or for an individual report, video, product, etc.) that they want 101 emails a month from you or your company.

Why Do People Complain?
There are a handful of reasons people mark your message as spam. These include:

* You purchased, rented or borrowed a list and they did not give you permission to email them at all.

* You didn't set clear expectations for subscribers when they opted into your list. In other words, they signed up for a free video and you are sending them affiliate promos every other ay now.

* They forgot they signed up for your list.

* They are no longer interested in you, your products or your services.

Regardless of WHY they complain, it's important to make sure you're handling complaints properly and addressing the source of the complaints promptly to minimize any long term damage.

A Few Pointers to Reduce Complaints:

* NEVER buy, rent or borrow a list. PERIOD. You can essentially guarantee that you're going to have poor results out of the gate and it's going to be difficult to restore your reputation.

* Be clear when they sign up what they're signing up for. If they think they're getting a single email with a link to a video, then don't start sending all of your emails. As them for permission to send a weekly newsletter, occasional offers, etc. You can do this at the time of sign up OR when you send out the video. Consider offering them a link to click that lets them automatically sign up for XYZ (this is a simple one click option in the new email software ;-)

* Watch for when engagement drops off. Pay attention to your metrics and offer special incentives around the average time people seem to disconnect and stop opening your messages.

* Provide a preference center that allows users to decide what types of messages they get from you and how often (This is also a feature in the new mail client)

* Send consistently (assuming you have permission to do so). If you take months, even weeks off from mailing, people may forget you! This is one reason why it's super important to make sure you go through an indoctrination process upon signing up for your newsletter. That way, if you take some time off, they'll still remember you when you do send to them again.

NOTE: Any time you take a break in sending, you'll see an uptick in complaints thereafter.

* Automate re-engagement campaigns. You can determine the time frame, but we recommend starting somewhere between 60-90 days.

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.

For more information on how complaints affect deliverability, click here http://www.emaildelivered.com/deliverability-reminders-complaints/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

The post Deliverability Reminders: Complaints appeared first on EmailDelivered.

]]>
http://emaildelivered.com/deliverability-reminders-complaints/feed/ 0
Deliverability Reminders: Spam Traps http://emaildelivered.com/deliverability-reminders-spam-traps/?utm_source=rss&utm_medium=rss&utm_campaign=deliverability-reminders-spam-traps http://emaildelivered.com/deliverability-reminders-spam-traps/#respond Wed, 08 Nov 2017 14:24:38 +0000 http://www.emaildelivered.com/?p=4580 There are 2 main types of spam traps: 1. Pristine 2. Recycled Pristine Spam Traps are essentially email addresses ONLY visible in the... Read more

The post Deliverability Reminders: Spam Traps appeared first on EmailDelivered.

]]>
There are 2 main types of spam traps:

1. Pristine
2. Recycled

Pristine Spam Traps are essentially email addresses ONLY visible in the source code, but hidden so that you or I would never actually see them. The only way to find those would be to use some sort of bot or other bad collection process to scrape websites for anything that looks like an email address. They are put out there to identify and catch spammers!

If you're "building" your list using these tactics (or purchasing lists, since many purchased lists contain such traps), than it's more than likely you're going to find some of these on your list.

Recycled spam traps are addresses that were, at one time, legitimate addresses that belonged to an actual user, but have since been abandoned and turned into a trap by the inbox provider.

Basically, once an address is no longer used, the provider will deactivate it. The time period ranges from as little as 90 days to as long as 370 days depending on the provider. During that time, you'll most likely get full mailbox bounces and ultimately a "nobody here at that address" bounce. Assuming you are maintaining your list properly and not trying to reactivate a list that hasn't been mailed to in a year , you shouldn't run into these types of traps.

However, if you're not cleaning your list or you are mailing to older lists, than more likely than not, you're going to get some of these, which tell the inbox provider that you're not maintaining your list properly.

NOTE: Assuming you are following best practices when it comes to list building, recycled traps are most likely the types of spam traps you'll find on your list.

What to do if you DO have spam traps on your list...

Unfortunately, there's no global list of spam traps floating around on the Internet. So, it ultimately comes down to how you build (and manage) your list. Identifying them would only treat the symptom. You really need to address the cause (list building and list maintenance).

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.

For more information on how spam traps affect deliverability, click here http://www.emaildelivered.com/deliverability-reminders-spam-traps/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

The post Deliverability Reminders: Spam Traps appeared first on EmailDelivered.

]]>
http://emaildelivered.com/deliverability-reminders-spam-traps/feed/ 0
Deliverability Reminders: Authentication http://emaildelivered.com/deliverability-reminders-authentication/?utm_source=rss&utm_medium=rss&utm_campaign=deliverability-reminders-authentication http://emaildelivered.com/deliverability-reminders-authentication/#respond Wed, 01 Nov 2017 13:48:18 +0000 http://www.emaildelivered.com/?p=4570 We're going to revisit authentication briefly today.. There are essentially 3 protocols that you need to be aware of. 1. SPF (Sender Policy... Read more

The post Deliverability Reminders: Authentication appeared first on EmailDelivered.

]]>
We're going to revisit authentication briefly today..

There are essentially 3 protocols that you need to be aware of.

1. SPF (Sender Policy Framework)

This allows a sender to verify their authenticity. This basically says that you're allowed to send email from your IP address on behalf of the sending domain. As part of your service, we make sure SPF is configured for your sending domain/IPs.

If you want to add SPF to your "from" domain(s), and you're sending through our system, not your own server, then simply add the following to your DNS for your from domain(s):

v=spf1 a mx include:embmailer.com -all
v=spf2.0/mfrom a mx include:embmailer.com -all
v=spf2.0/pra a mx include:embmailer.com -all

2. DKIM (DomainKeys Identified Mail)

This is newer authentication protocol (replaced domain keys) and is a bit more sophisticated. Without getting too technical, there's a "private" key and a "public" key... And in order for the message to "pass", both the private and public keys need to match.

The public key is available in the DNS records and any of the servers along the way can get the public key, decrypt the headers and verify the message is valid.

NOTE: The public can cannot ENCRYPT the headers. This is only possibly with the private key.

3. DMARC (Domain Message Authentication Reporting and Conformance)

This is the newest type of authentication.

DMARC basically says if SPF and DKIM are not correct, then don't deliver the message, mark it as quarantined, etc.

Because of DMARC, you should absolutely not send from free email providers (Gmail, Yahoo, Hotmail, etc.) Many marketers have, in the past, used their Gmail or Yahoo addresses, for example, as their "From Address". With DMARC, those messages will generally be rejected now.

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today, she is the Co-Founder and CEO of Email Delivered.

To know more about authentication, visit http://www.emaildelivered.com/deliverability-reminders-authentication/. ‎ Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

The post Deliverability Reminders: Authentication appeared first on EmailDelivered.

]]>
http://emaildelivered.com/deliverability-reminders-authentication/feed/ 0