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Email Marketing Guides

Email Marketing Mistakes


Here are top 9 email marketing mistakes that prevent your emails from getting to the inbox and things you can do to avoid or correct them.



improving your affiliate email promotionDifferent types of affiliate promotions have different quality. The best to use is the personalized endorsement. It is a product that you truly do endorse and use, and you can tell your subscribers all about it. Next is product launches. Because so many people use these the launch URLs are more likely to end up on blacklists, do try to using an intermediary page with a personal message from you, and why they should buy the product. Lastly is straight up affiliate promotion from an affiliate network. These are the worst type to use, and many of their URLs are banned from the major ISPs, so the URLs can cause problems with deliverability.


boost email campaign conversionsThe biggest way to make your email campaign more profitable is conversion. 7 of the easiest ways to do that are to write to one person, write consistently, write stronger subject lines, test the length of your email copy, add stores to your email copy, focus on one response per email, and create sequences. In the article we will go over all seven of these and explain how they relate to your email conversion, and eventually, raise your profits.


Spam complaintsWhile there are not published statistics on this, we have seen a direct correlation between high spam complaints per OPENS even IF the complaints are within the .1 - .3% acceptable ratios. In other words, if you send to a lot of subscribers, but have low opens, but high complaints, your reputation is impacted more than those with the same number of sends and complaints, but with a higher open rate percentage.


email reputationEmail Inbox issues are more and more complex. ISPs are shifting more to the domain then just looking at the IP. Usually there is an underlying issue that needs to be resolved. Before changing your domain, or IP address, there are 5 things you need to look at.



inbox placement due to contentContent is a primary factor in inbox placement. Testing against spam filters simply isn’t enough these days, because the ISPs are more sophisticated. Send yourself test messages in each of the major email clients and tweak it until it gets though. This will help you figure out the root of your problem.


email inboxIf you find your emails going to the spam or junk folder on a regular basis, there are a few things you need to do. Review your current report, check your domains, create a seed list with accounts at gmail, outlook, etc., send a “communication” message to yourself, send a message in plain text, then send that message in HTML version. Depending on what step the e-mails are being sent to spam, therein lies your problem. If you still can’t figure out the problem, you can simply order a diagnostic test and we will figure it out for you.


affiliate email marketingAffiliate email marketing is probably most common when it comes to product launches. Although product launches are EXTREMELY popular, they are beginning to cause a lot of problems with deliverability and inbox placement. Make sure you watch your metrics closely while using affiliate email marketing, in particular when you are participating in a product launch.


reasons not to buy an email listIt might sound great to be able to buy a list on tens of thousands of emails right? Wrong. Not only can it be costly, but it can damage your reputation as well. Sending to people that aren’t expecting will increase your complaints. The top five reasons to not buy a list are legal implications, your email program may get shut down, your reputation, waste of resources, and there are better ways to list build out there. There might not be an “easy” way to list build, but doing it organically and over time will be worth it.


Why is my email going to spamThe three main reasons why your emails are probably going to the spam folder is because of either infrastructure issues, sender reputation, or content. The trickiest thing to get around today though, is the spam filter. Spam Filters look at things such as the type of message being sent, the subject line, the body copy of the email, end user feedback over time, and the “from” address. Most email servers these days will place email in the spam folder just because they look like something else that was spam. Remember that it’s usually not just one thing that needs to be look at, but often times several things..


THUMBNAILS_pdfEvery year people get smarter, technology get better, and things change. Here are something you should be doing in 2014 if you’re already not.. Develop a mobile strategy, implement a re-engagement strategy, adapt to filtering, get targeted on your messages, and lastly, remember, content is key. This will get you to the top of your game in the emailing world.


5 simple tips to improve your email open ratesEmail open rates are generally the first email marketing metric that businesses focus on when it comes to the success of their email campaigns. This guide will highlight the 5 things you need to focus on when it comes to improving your email open rates.


Email Engagement PDF ThumbnailThe longer someone is unengaged, the harder it is to re-engage them. This downloadable guide will show you the 5 steps for an email re-engagement campaign. An email re-engagement campaign is simply a way to bring back to life those subscribers that haven’t been opening, reading or clicking on your emails.


spam-traps-infographicSpam Traps can cause big problems in your email program. In this downloadable guide, you’ll learn what spam traps are, the different types of  traps, and the impact of these traps on your sender reputation. There are  3 main types of spam traps that you must be aware of – and pay attention to – in your email marketing program.


How-To-Reduce-Spam-Complaints-pdf Spam Complaints indicate potential problems in your email campaign such as lack of consistency, too much quantity, or poor engagement. This could become an issue, especially when they cause your IP reputation to drop. This downloadable guide will show you how to reduce your complaints through the proper management of your email delivery and inbox placement, among other things.


Increase-Your-Response-Rate-pdfIncreasing your response rate is dependent on your IP reputation. You have to make sure that you are able to keep your IP reputation as high as possible before you could focus on increasing your response rate. In this downloadable guide, you will learn the 7 important things that you should do to improve your email engagement and increase your response rates.


EmailReputation-pdfWe've said it before and we'll say it again: Reputation is Everything! This downloadable guide will show you the key to establishing and maintaining a good email reputation. You will be shown how important your email reputation is to achieving optimum email deliverability.


ManageYourEmailList-pdfTo manage your email list, you must remember these 3 things: Do not buy lists; Always warm up new IPs; Process bounces; and Focus on engagement. This downloadable guide is great tool to remind you that when it comes to your email list, quality over quantity is key.


Evaluate-Your-Content-And-Messaging-pdfRegularly evaluate your content and messaging. In this downloadable guide, you will be reminded that your email campaigns are nothing without good content. To attain positive email deliverability results, set concise expectations with your subscribers, test your content and timing, and audit, assess, and alter your email sending practices as necessary.


Can-Spam-Act-pdfCan-Spam Act is a law that strictly implements its rules regarding commercial email sending. Non-compliance results in tough penalties for violators. This downloadable guide will put the Act in perspective to enable you to make the right email campaign decisions.

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