Tag Archives | email
Tips for Increasing Inbox Delivery
The New Year is always a good time to revisit some of the basics as we ramp our for a new year of marketing, list building and business development.
Here are some refreshers for improving your inbox delivery rates in 2017 and beyond. Read more...
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December is here!
While the holiday shopping season kicked off on Black Friday (or Thanksgiving Day for many), this month is where everyone is inundated with email after email. People are opening more emails this time of year, but with the increase in volume, individual open rates often suffer a tad. Read more...
Unsubscribe No – No’s!
A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal situations, and "sneaky tactics" that they are excited about sharing! There were a few good ones that we'll share over the coming weeks!
One that Read more...
Yahoo Scanned Emails for US Intelligence
A few weeks ago, Reuters published an article about how Yahoo was secretly scanning customer emails for U.S. intelligence.
This was done at the request of the NSA and FBI and it is unclear what information they intelligence officials were searching for.
While this is unlikely to affect our clients and Read more...
Top 5 Promotion Topics for the next 30 Days!
The holidays are here and it's time to take advantage of the season. There are lots of great "reasons why" you're giving discounts, offering incentives, etc.
Here are 5 Promotions You Should Consider Running:
1. "Trunk or Treat"!
Open the treasure chest to some of your best performing products
2. "Election Day"
Stay out Read more...
iPhone iOS 10
In a recent operating system upgrade, the iPhone has made it much easier for people to unsubscribe from your mailings.
Here's a screenshot of what it looks like:
http://www.screencast.com/t/Tp98nDi3w0XV
Here's the link for using it from iPhoneHacks.com:
http://www.iphonehacks.com/2016/08/unsubscribe-newsletters-mail-app-ios-10.html
What this means for marketers...
At first glance, it may appear that this Read more...
Content is Still King
Content is still king.
Content is still the single most important factor when it comes to get your mail delivered.
If your subscribers don't like your content, they'll unsubscribe or, worse, report your message as spam.
If the ISPs don't like you're content, the message will be sent to the junk folder Read more...
Affiliate Networks and Your Sender Reputation
When we are referring to affiliate networks, we’re talking about networks like Clickbank, JVZoo, etc.
The long and the short of these networks is that the ISPs GENERALLY don’t like them and if you’re doing a significant amount of mailing to offers within these networks, there’s a good chance that Read more...
