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Marketing Lessons from the 2016 Presidential Election Cycle
It's Over! The 2016 election is finally over...
No matter what side of the fence you were on, we can probably all agree that we're glad it's over! It was a long road...
There are LOTS of marketing lessons to take from the campaign (both sides):
1. Target the right audience.
Each side Read more...
Unsubscribe No – No’s!
A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal situations, and "sneaky tactics" that they are excited about sharing! There were a few good ones that we'll share over the coming weeks!
One that Read more...
Yahoo Scanned Emails for US Intelligence
A few weeks ago, Reuters published an article about how Yahoo was secretly scanning customer emails for U.S. intelligence.
This was done at the request of the NSA and FBI and it is unclear what information they intelligence officials were searching for.
While this is unlikely to affect our clients and Read more...
Top 5 Promotion Topics for the next 30 Days!
The holidays are here and it's time to take advantage of the season. There are lots of great "reasons why" you're giving discounts, offering incentives, etc.
Here are 5 Promotions You Should Consider Running:
1. "Trunk or Treat"!
Open the treasure chest to some of your best performing products
2. "Election Day"
Stay out Read more...
iPhone iOS 10
In a recent operating system upgrade, the iPhone has made it much easier for people to unsubscribe from your mailings.
Here's a screenshot of what it looks like:
http://www.screencast.com/t/Tp98nDi3w0XV
Here's the link for using it from iPhoneHacks.com:
http://www.iphonehacks.com/2016/08/unsubscribe-newsletters-mail-app-ios-10.html
What this means for marketers...
At first glance, it may appear that this Read more...
Content is Still King
Content is still king.
Content is still the single most important factor when it comes to get your mail delivered.
If your subscribers don't like your content, they'll unsubscribe or, worse, report your message as spam.
If the ISPs don't like you're content, the message will be sent to the junk folder Read more...
Affiliate Networks and Your Sender Reputation
When we are referring to affiliate networks, we’re talking about networks like Clickbank, JVZoo, etc.
The long and the short of these networks is that the ISPs GENERALLY don’t like them and if you’re doing a significant amount of mailing to offers within these networks, there’s a good chance that Read more...
Re-Engagement Campaigns
We have talked about the importance of re-engaging your list in the past. The reason for this is twofold:
1. Get rid of the dead weight (Yes, you are supposed to remove the people that aren't responsive ;-) )
2. Increase engagement (opens, clicks, etc. moving forward)
Sometimes, however, it's just a Read more...
Reputation Is A Moving Target
The reputation game continues to get more complex as ISPs get more and more sophisticated.
It used to be as simple as not getting complaints and keeping your email list clean. But now, ISPs are putting together algorithms that look at domains, IPs, content, links, and more... So it's essentially Read more...
