3:03 pm admin

We all know that giving your subscribers a "reason" (and a definitive deadline) to do something encourages people to take action!

Next Tuesday is Valentine's Day, so why not come up with a special promotion around the holiday.

Sure... if you're in the dating niche, this is an easy one...

Or if you're a restaurant looking to fill up your reservations in advance, it's a no brainer!

But what if you don't fit into a typical Valentine's niche? Should you ignore the day or acknowledge it in your marketing?

You can still take advantage of the day with a "sweet" deal or simply wish your audience a Happy Valentine's Day.

Consider changing up your layout/newsletter masthead for the week to acknowledge on the holiday (Think Google and how they update their banner on special events and holidays).

If all else fails and you want nothing to do with Valentine's Day, consider taking a more humorous approach and picking another random holiday to promote! (Did you know February 14th is also apparently Ferris Wheel Day?)

Here are just a few others next week that you can have some fun with!

February 15: Singles Awareness Day (Could also be fun for the dating niche INSTEAD of Valentine's Day!)
February 16: Do a Grouch a Favor Day
February 17: Random Acts of Kindness Day (This could be a Facebook challenge or a random act of kindness you offer to your list)

 

Here's a link to a whole bunch more: http://holidayinsights.com/moreholidays/february.htm

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today, she is the Co-Founder and CEO of Email Delivered.

Here are some tips for creating promos this Valentine's day http://www.emaildelivered.com/valentines-day-promos/. ‎ Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

February 8, 2017