Tag Archives | email marketing
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Google to Let Advertisers Upload & Target Email Lists
Good news to advertisers and email marketers!
Google just announced recently that they're going to allow advertisers to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. This makes your list that much more valuable and more profitable!
One of the two new products Read more...
Lessons Learned from Political Email Marketing
The political season is upon us - and in full force...
We're still more than a year away from the election (and the candidates from either party have yet to be decided).
But... even being so far out, the email marketing is already inundating subscribers inboxes. There's a lot we, as Read more...
5 Ways to Use Micro-commitments in Your Email Campaigns
Here are 5 ways to use micro-commitments in your email campaigns:
1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...
Useful Email Marketing Statistics
Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy.
- Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. In fact, you are 6 times more likely to get a click-through from Read more...
How Much Is Too Much? (Or Not Enough)…
We've talked often about email frequency and consistency...
Mail too much, and your subscribers complain, opt out, etc.
Mail too infrequently and you're losing a ton of money, people forget who you are, and retention rate drops.
Both can cause problems with engagement, and long term deliverability. For example, subscribers that get Read more...
