Tag Archives | e-mail
0
Test, Test, Test!
I was sitting in line the other day and scrolling through Facebook and came across an ad that was interesting to me. So I clicked the button to get more information.
It made me sign up with a bunch of info (not a fan of this as a first step... Read more...
Email Marketing Tips for Beating the Summer Slump!
Over the last 10 years, we've consistently seen a "dip" in open rates, in particular, over the summer. As people pack their bags for vacations, they leave their inboxes behind or check them less frequently, searching for only the important personal emails through the clutter on their iPhones.
So what Read more...
Crafting a Useful Thank You Page
Recently, I was reading an article on bizjournals.com about Chris Brogan, a NYT best selling author and consultant to companies like Disney and IBM. I enjoyed what I'd read in the article so I decided to sign up and check out his email marketing...
He talks about being personally present Read more...
Staying (and Getting) Out of the Spam Folder (Part 2 of 3)
Last week, we discussed list building, opt-ins and unsubscribes
This week, we're going to go over authentication and reputation.
1. Reputation
First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...
Staying (and Getting) Out of the Spam Folder (Part 1 of 3)
Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)
1. List Building 101
This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...
