Crafting a Useful Thank You Page
Recently, I was reading an article on bizjournals.com about Chris Brogan, a NYT best selling author and consultant to companies like Disney and IBM. I enjoyed what I'd read in the article so I decided to sign up and check out his email marketing...
He talks about being personally present with his email list and using a real email address and reply to anyone that sends him a message.
He talks about list size (Small engaged > large disengaged). We talk about this all the time, but it's a great reminder and nice to see an email marketer actually living by this.
He takes a human approach to his marketing!
You can check out the full article at:
I decided to sign up for his newsletter to check it out... and I found the thank you/confirmation page to be one of the best that I've seen in a while. It has a few elements that I very rarely see. A few elements definitely worth considering (assuming you can apply them authentically).
1. Confirmation. He told me that I'd be receiving an email confirmation email so to check my inbox looking for a confirmation and what the first newsletter would be called in the subject line.
2. Frequency. He also tells me when when to expect emails from him. (I'll be getting 2. One on Sunday nights and another on Thursdays from his business partner, I assume, on Thursdays). It also tells me that I can unsubscribe from either or at any time. No hassle.
3. Content. He puts real effort into what he sending. He says: "Unlike most email newsletters that end up sending you a wrap up of the week’s links and the like, we put our best work in our newsletters. The idea is that because you’ve given us access to your inbox, we’ll treat it with the utmost respect." I especially like the last sentence... But only say it if you mean it!!
4. Be Honest. Next section says "We DO Sell Things". He's not trying to pretend that he's not going to sell anything. In fact, he's up front about it.
5. Response. This is especially unique in today's day and age! He invites his readers to reply at any time and he personally answers them. In fact, he says that he personally replies to an average of 400-600 emails every Sunday!
Here's a link to the thank you page if you want to check it out: http://owner.media/nlthanks/
NOTE: After I signed up, I immediately got an email that gave me a quick reminder of some of the points and told me what to expect, namely a confirmation email from the email provider.
HOWEVER, it took several hours for the confirmation email to come (from Infusionsoft)... So if I wasn't truly interested in the content, there's a good chance that I'd have been on to the next and forgotten that I'd signed up and probably skipped the confirmation.
For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today, she is the Co-Founder and CEO of Email Delivered.
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