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Segmenting 101

Segmenting 101

There has been a lot of talk about segmentation at Email Summit in Las Vegas. The common themes are that:

(a) Everybody needs to segment MORE and

(b) Implementation is the one thing that holds people back.

So, if you're not already segmenting, here are 4 easy components that you can start with for segmenting purposes.

1. Geographically.
This is great for events, seasonal promotions, etc.

2. Gender.
Even if you don't necessarily have a product that is specific to men OR women, you may find that segmenting your message can make a difference.

3. Age.
An 18-24 audience is much different than 55-64. Your messaging and method of communication needs to match.

4. Interests.
If you're not already including surveys in your email series, start adding survey questions into your sequences.


For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.

To read the entire article on segmenting 101 and the 4 segmenting components, visit  http://www.emaildelivered.com/segmenting-101. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

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