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Tag Archives | email lists

Subscription Form Issues & Spamhaus

Subscription Form Issues & Spamhaus

Recently, Spamhaus started cracking down on potential "list bombing" activity.

In layman's terms, spammers write scripts to find web pages with forms. (more…)

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Deliverability Reminders: Email List Cleaning

Deliverability Reminders: Email List Cleaning

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Dissecting Your Email List

Dissecting Your Email List

We have often talked about engagement rates, list segmentation, and overall interaction with your subscribers. However, this week, we're going to dig a little deeper and take a high level view of your list in terms of activity level/level of interest.

You'll want to look at each of these overall Read more...

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Google to Let Advertisers Upload & Target Email Lists

Google to Let Advertisers Upload & Target Email Lists

Good news to advertisers and email marketers!

Google just announced recently that they're going to allow advertisers to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. This makes your list that much more valuable and more profitable!

One of the two new products Read more...

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Segmenting 101

Segmenting 101

There has been a lot of talk about segmentation at Email Summit in Las Vegas. The common themes are that:

(a) Everybody needs to segment MORE and

(b) Implementation is the one thing that holds people back.

So, if you're not already segmenting, here are 4 easy components that you can Read more...

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List-Hygiene

List Hygiene

This week, I want to take a quick moment to go over list hygiene and managing your list "the right way".

We get lots of questions asking about deliverability over time, and list hygiene is one of the bigger factors. (more…)

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reasons not to buy an email list

5 Reasons Not to Buy An Email List

It can be tempting to purchase a list of 10,000, 100,000, or even 1,000,000 email addresses.

It's like an instant business in a box, right?

Not so fast...

In fact, buying an email list is generally not a good idea for a number of reasons. There can be some serious consequences that Read more...

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