DMARC or Domain-based Message Authentication, Reporting & Conformance
We’ve had quite a few people reach out to ask about the DMARC policy that was recently sent out regarding Gmail and Microsoft adoption of strict email deliverability policies (DMARC) as of June 30th. You can find DMARC's statement here.
First, DMARC is in place to instruct the recipient ISP to report/quarantine/enforce based on whether your SPF/DKIM is working. To be clear, this is about the major ISPs adopting DMARC, not about DMARC for your own domains, which we do have in place for clients using our mail servers.
Having said that, it is a good idea to add SPF records to any domains you’ll be sending FROM. In other words, any email addresses/domains that you are using when you create your broadcasts or autoresponders.
Additionally, as long as you’re using your own domains (i.e. NOT gmail.com, hotmail.com, someotherdomain.com, etc), you should not encounter any significant issues. If you’re sending from any of the above, or domains over which you do not have control, then you will likely see your mail rejected by the major ISPs.
For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.
To stay on top of the DMAR best practices visit http://www.emaildelivered.com/dmarc/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.
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