Check Your HTML
There are a number of reasons emails get blocked or get sent to the spam folder. We have discussed many of these over time such as content, engagement, reputation, etc.
One of the factors is your HTML code.
If you've ever tried to make sure your website code works across multiple browsers or see that it looks slightly different in one browser vs. another, then you already understand the headaches with HTML, especially if you're not a coder!
Add to that different mail clients PLUS different browsers and the HTML piece of the puzzle can be overwhelming!
Here is a resource where you can enter your HTML and get a detailed report along with recommendations and corrections: https://www.htmlemailcheck.com/check
You can get a good bit of information with the free version, but for $5/month, you can get previews, test emails, image validation, and more...
For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today, she is the Co-Founder and CEO of Email Delivered.
Know why you need to check your HTML if you're having email deliverability issues, visit http://www.emaildelivered.com/check-your-html/ . Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.
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