Tag Archives | email marketing tips
Microsoft SmartScreen Filter
We get a lot of questions that come in about Microsoft and their inboxing technology, "Microsoft SmartScreen Filter".
This is a proprietary filter that Microsoft uses to look at how users interact with their mail.
Like most providers, this includes things like marking as spam, marking as NOT spam, deleting without Read more...
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Email vs Social Media (Again)!
Every few months, there's someone saying that "Email is Dying" and that "Social Media is Taking Over"... and as we've been predicting for the last 7-8 years, Email is not going anywhere.
HOWEVER, social media does play a role in digital marketing and needs to work in conjunction with your Read more...
15 Tips to Improve Your Email Program in 2016 (3 of 3)
This is part 3 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
11. Use swipe as necessary.
Keep a Read more...
15 Tips to Improve Your Email Program in 2016 (2 of 3)
This is part 2 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
6. Provide Value
Ultimately, your Read more...
15 Tips to Improve Your Email Program in 2016 (1 of 3)
This 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
1. List Building
Obviously list building is a part of Read more...
How to Use the Superbowl in your Marketing (Even if you don’t know a thing about Football!)
With Superbowl last Sunday (even if you're not a fan of the big game), there's a good chance that many of your subscribers are. And if not the game itself... there's always the commercials and the halftime show that you can capitalize on.
Here are a few ideas to get Read more...
More Email in 2016…
American consumers can expect to receive even MORE email in 2016 as companies get more and more sophisticated with strategy, tactics and tools.
This means, to continue to grow as an email marketer, you've got to continue to work on your copy, your list and your relationship with your subscribers. Read more...
Dissecting Your Email List
We have often talked about engagement rates, list segmentation, and overall interaction with your subscribers. However, this week, we're going to dig a little deeper and take a high level view of your list in terms of activity level/level of interest.
You'll want to look at each of these overall Read more...
Your 2016 Marketing Calendar
I know we're already into 2016, but chances are that despite your best intentions, you haven't put together a marketing calendar for the new year just yet.
That's okay! Most of us got busy over the holidays and didn't quite get all the things done going into the new year.
But Read more...
Deliverability 3.0
As you know by now... the deliverability needle is always moving. While global delivery rates continue to decline, there are a few things you can pay careful attention to in order to keep YOUR email out of the spam folder in 2016 and beyond.
Here are a few things that Read more...
