Tag Archives | email list
First in.. First out…
Most email systems send to the oldest contacts first. In other words... first contact in is first contact out.
As a result, the first contacts that ever signed up for your list are the first contacts receiving your messages. This is problematic because the longer someone is on your list, Read more...
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Deliverability Reminders: List Hygiene
This is one of those areas that people really don't like!!!
We've grown accustomed to thinking that our list size is everything, so when it comes to cleaning it up (and possibly purging subscribers), it's not always a fun conversation!
However, it's one of the single biggest areas in which we Read more...
Staying (and Getting) Out of the Spam Folder (Part 1 of 3)
Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)
1. List Building 101
This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...
Deliverability Reminders: Email List Cleaning
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Dissecting Your Email List
We have often talked about engagement rates, list segmentation, and overall interaction with your subscribers. However, this week, we're going to dig a little deeper and take a high level view of your list in terms of activity level/level of interest.
You'll want to look at each of these overall Read more...
Google to Let Advertisers Upload & Target Email Lists
Good news to advertisers and email marketers!
Google just announced recently that they're going to allow advertisers to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. This makes your list that much more valuable and more profitable!
One of the two new products Read more...
What to Do With Unengaged Subscribers
A few weeks ago, I did a webinar for a mastermind of which I'm a member and a question that came in multiple times related to unengaged subscribers. Many of the members have different systems. Some are clients. But, the question exists across the board for everyone...
