Tag Archives | email campaign
5 Factors that Impact Open Rates
One of the first metrics that people look at when evaluating a campaign is the open rate. And the open rate can tell us a lot about our campaigns and overall program.
Here are 5 things that can impact your open rates: Read more...
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December is here!
While the holiday shopping season kicked off on Black Friday (or Thanksgiving Day for many), this month is where everyone is inundated with email after email. People are opening more emails this time of year, but with the increase in volume, individual open rates often suffer a tad. Read more...
Re-Engagement Campaigns
We have talked about the importance of re-engaging your list in the past. The reason for this is twofold:
1. Get rid of the dead weight (Yes, you are supposed to remove the people that aren't responsive ;-) )
2. Increase engagement (opens, clicks, etc. moving forward)
Sometimes, however, it's just a Read more...
Holiday Promotions
It's hard to believe that we’re almost in the “holiday” season already! Wasn’t it just New Years a few weeks ago?
Kids are going back to school…
Stores are lining their shelves with decorations for fall, Halloween, Thanksgiving and even Christmas! Plus, this year, we’ve got election day that you could Read more...
Deliverability Reminders: How Does Affiliate Marketing Impact Reputation?
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
15 Tips to Improve Your Email Program in 2016 (1 of 3)
This 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
1. List Building
Obviously list building is a part of Read more...
Dissecting Your Email List
We have often talked about engagement rates, list segmentation, and overall interaction with your subscribers. However, this week, we're going to dig a little deeper and take a high level view of your list in terms of activity level/level of interest.
You'll want to look at each of these overall Read more...
Awful Subject Lines
We see so many marketing tactics that teach people to go after "the open" no matter what it takes. The problem with that is that if you're just marketing to get the email opened instead of actually thinking through the entire campaign or promotion. I get it might be Read more...
