We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have any questions you'd like to see answered, please submit them and we'll be happy to add them in to the list!

Q7. Email Copywriting 101

Another big mistake people make when it comes to their email program is with regard to their copy! You’ve got to be authentic. Be yourself! (Or… at the very least BE the persona that you’re projecting 100%).

Add to that, that MOST of the time, people aren’t going to want to read a super long email message. Like all rules, this one can be broken IF you’re a great copywriter and can write well enough to keep their attention in an email.

Generally, they want short, sweet and to the point!

Email copy is a little different than a long form salesletter or a VSL. You are trying to accomplish different things. For example, you’re trying to get an email opened or get someone to click a link to sign up for a webinar. You’re not necessarily trying to sell a product or service in the message copy (in most cases). You’re trying to sell the “click”, if you will… or establish credibility and build a trusted relationship.
So with email, you’ve got to learn to pique curiosity FAST and give just enough information to get them to take the intended micro-action.

It’s a good idea to schedule your marketing calendar out in advance and take the time to focus on the email copy. Far too often, we type up an email and send it out as an afterthought just to “get something out today” when you’re really missing a HUGE opportunity with your email program.

Next week…
Q9. How Does Affiliate Marketing Impact my Reputation?

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.

To know how email copywriting affecs email deliverability, visit http://www.emaildelivered.com/email-copywriting-101/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

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