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Deliverability Reminders: Statistics to Track
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Deliverability Reminders: Content-Based Deliverability Problems
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
15 Tips to Improve Your Email Program in 2016 (3 of 3)
This is part 3 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
11. Use swipe as necessary.
Keep a Read more...
15 Tips to Improve Your Email Program in 2016 (1 of 3)
This 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
1. List Building
Obviously list building is a part of Read more...
How to Use the Superbowl in your Marketing (Even if you don’t know a thing about Football!)
With Superbowl last Sunday (even if you're not a fan of the big game), there's a good chance that many of your subscribers are. And if not the game itself... there's always the commercials and the halftime show that you can capitalize on.
Here are a few ideas to get Read more...
Thanksgiving Email Subject Lines: Winners & Losers
I can hardly believe that Thanksgiving is just a week away! Where did 2015 go?
As we get into full holiday swing, email boxes are starting to get more and more messages and people are in the 'buying' spirit.
Much of what's purchased now is in the form of gifts for Read more...
HTML vs Plain Text
We continue to get this question regularly regarding HTML vs. Plain Text. And just the other day, I came across a great article on exactly this topic.
Hubspot recently released findings from a study done a few months back. And what they found was that plain text emails increases opens Read more...