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Dissecting Your Email List
We have often talked about engagement rates, list segmentation, and overall interaction with your subscribers. However, this week, we're going to dig a little deeper and take a high level view of your list in terms of activity level/level of interest.
You'll want to look at each of these overall Read more...
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Your 2016 Marketing Calendar
I know we're already into 2016, but chances are that despite your best intentions, you haven't put together a marketing calendar for the new year just yet.
That's okay! Most of us got busy over the holidays and didn't quite get all the things done going into the new year.
But Read more...
Deliverability 3.0
As you know by now... the deliverability needle is always moving. While global delivery rates continue to decline, there are a few things you can pay careful attention to in order to keep YOUR email out of the spam folder in 2016 and beyond.
Here are a few things that Read more...
Email Marketing Trends & Predictions for 2016
As the year draws to a close, it's time for email marketing trends for 2016. Some of the predictions/trends we're starting to see as common themes include:
1. Generic email "Blasts" are going to continue to be less and less effective. Read more...
Awful Subject Lines
We see so many marketing tactics that teach people to go after "the open" no matter what it takes. The problem with that is that if you're just marketing to get the email opened instead of actually thinking through the entire campaign or promotion. I get it might be Read more...
Thanksgiving Email Subject Lines: Winners & Losers
I can hardly believe that Thanksgiving is just a week away! Where did 2015 go?
As we get into full holiday swing, email boxes are starting to get more and more messages and people are in the 'buying' spirit.
Much of what's purchased now is in the form of gifts for Read more...
New Gmail Features
Last month, Gmail rolled out a “Block” feature, which allows us to "Never see messages from this person again," says Sri Harsha Somanchi, a product manager at Google's Gmail.
There is also the option to Add to Contact list, which allows users to add you (the marketer) to their contacts.
