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Tis the Season…

The holiday season is almost upon us and it's time to start planning your promotions if you haven't already done so.

You'll want to think about how you can stand out from the competition among all the clutter, and (more…)

Google to Let Advertisers Upload & Target Email Lists

Good news to advertisers and email marketers!

Google just announced recently that they're going to allow advertisers to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. This makes your list that much more valuable and more profitable!

One of the two new products Read more...

Email is Still King…

This past year, at SXSW, we spent a good bit of time in sessions on growth hacking and development. Since then, a number of our team members has been following a number of panelists and speakers. (more…)

Unknown Addresses

We've talked about the impact of unknown addresses in the past. Unknown addresses can have a big impact on your deliverability, both short and long term.

High numbers of unknown addresses can occur when: (more…)

Lessons Learned from Political Email Marketing

The political season is upon us - and in full force...

We're still more than a year away from the election (and the candidates from either party have yet to be decided).

But... even being so far out, the email marketing is already inundating subscribers inboxes. There's a lot we, as Read more...

CAN-Spam Q&A

Last week, the FTC created a blog post answering some of the common questions surrounding the CAN-Spam Law, which actually had some interesting information.

Some of the more pertinent topics include: (more…)