Tag Archives | email
DMARC or Domain-based Message Authentication, Reporting & Conformance
We’ve had quite a few people reach out to ask about the DMARC policy that was recently sent out regarding Gmail and Microsoft adoption of strict email deliverability policies (DMARC) as of June 30th. You can find DMARC's statement here.
First, DMARC is in place to instruct Read more...
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Deliverability Reminders: Troubleshooting Inbox Placement
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Deliverability Reminders: Statistics to Track
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Deliverability Reminders: How Feedback Loops Work
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Deliverability Reminders: Changing IP and Domain
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Deliverability Reminders: Content-Based Deliverability Problems
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Politics and Email: It’s About to Get Ugly(er)
Regardless of your political affiliation, we can all agree that it’s the hot topic of the day (and the next 6 months!)
Did you know political messages are protected under the First Amendment? So get ready for both parties to exercise free speech right into your email box as well Read more...
Microsoft SmartScreen Filter
We get a lot of questions that come in about Microsoft and their inboxing technology, "Microsoft SmartScreen Filter".
This is a proprietary filter that Microsoft uses to look at how users interact with their mail.
Like most providers, this includes things like marking as spam, marking as NOT spam, deleting without Read more...
Email vs Social Media (Again)!
Every few months, there's someone saying that "Email is Dying" and that "Social Media is Taking Over"... and as we've been predicting for the last 7-8 years, Email is not going anywhere.
HOWEVER, social media does play a role in digital marketing and needs to work in conjunction with your Read more...
The #1 Thing You Can Do to Improve Deliverability
We get asked lots of questions about deliverability day in and day out. And while there are lots of things you can do to improve deliverability, it all starts with the quality of data.
In other words, how do you get your email addresses?
This impacts EVERYTHING including engagement, Read more...
