Tag Archives | email tips
Deliverability Reminders: List Hygiene
This is one of those areas that people really don't like!!!
We've grown accustomed to thinking that our list size is everything, so when it comes to cleaning it up (and possibly purging subscribers), it's not always a fun conversation!
However, it's one of the single biggest areas in which we Read more...
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5 Factors that Impact Open Rates
One of the first metrics that people look at when evaluating a campaign is the open rate. And the open rate can tell us a lot about our campaigns and overall program.
Here are 5 things that can impact your open rates: Read more...
Hurricanes Harvey & Irma
We just wanted to wish all those impacted by Harvey & Irma our best. I know we have a number of clients affected by each of these storms.
It’s been an amazing thing to see how different communities have come together to help friends, neighbors and strangers through some difficult Read more...
Using “Reply To” to increase engagement (and deliverability)
Since the previous post on crafting a thank you page, I've had several people write us to either:
1. Let us know they DO personally respond to email messages; and
(more…)
Test, Test, Test!
I was sitting in line the other day and scrolling through Facebook and came across an ad that was interesting to me. So I clicked the button to get more information.
It made me sign up with a bunch of info (not a fan of this as a first step... Read more...
Gmail Filtering
The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.
Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...
