Tag Archives | email marketing tips
Deliverability Reminders: List Hygiene
This is one of those areas that people really don't like!!!
We've grown accustomed to thinking that our list size is everything, so when it comes to cleaning it up (and possibly purging subscribers), it's not always a fun conversation!
However, it's one of the single biggest areas in which we Read more...
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Deliverability Reminders: Improving Your Opt-in Process
The truth is... we can all improve our list collection process. Whether it's streamlining it, gathering better data for segmentation, setting better expectations for your subscribers, and so on...
Going into the holiday season is a great time to audit your processes, make any changes to your existing program, and Read more...
5 Factors that Impact Open Rates
One of the first metrics that people look at when evaluating a campaign is the open rate. And the open rate can tell us a lot about our campaigns and overall program.
Here are 5 things that can impact your open rates: Read more...
Email Deliverability Reminders…
We talk about various metrics from time to time... But over the next several weeks, we're going to discuss methods to improve your email deliverability once again as we approach the holiday marketing cycle.
Please note: These are not "quick fixes" and apply to your overall program, long term. Read more...
Using “Reply To” to increase engagement (and deliverability)
Since the previous post on crafting a thank you page, I've had several people write us to either:
