Tag Archives | email marketing
Using “Reply To” to increase engagement (and deliverability)
Since the previous post on crafting a thank you page, I've had several people write us to either:
1. Let us know they DO personally respond to email messages; and
(more…)
0
Test, Test, Test!
I was sitting in line the other day and scrolling through Facebook and came across an ad that was interesting to me. So I clicked the button to get more information.
It made me sign up with a bunch of info (not a fan of this as a first step... Read more...
Email Marketing Tips for Beating the Summer Slump!
Over the last 10 years, we've consistently seen a "dip" in open rates, in particular, over the summer. As people pack their bags for vacations, they leave their inboxes behind or check them less frequently, searching for only the important personal emails through the clutter on their iPhones.
So what Read more...
Crafting a Useful Thank You Page
Recently, I was reading an article on bizjournals.com about Chris Brogan, a NYT best selling author and consultant to companies like Disney and IBM. I enjoyed what I'd read in the article so I decided to sign up and check out his email marketing...
He talks about being personally present Read more...
Staying (and Getting) Out of the Spam Folder (Part 2 of 3)
Last week, we discussed list building, opt-ins and unsubscribes
This week, we're going to go over authentication and reputation.
1. Reputation
First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...
Gmail Promotions Tab Revisited
We get questions about the "secret" for getting out of the Gmail Promotions tab and INTO the Primary tab regularly. Let's revisit briefly.
First off, Gmail is constantly changing their algorithms and watching user behavior, globally and individually to see how subscribers are interacting with different types of messages as Read more...
FTC Settles CAN-SPAM to the tune of $500,000
Three Florida-based affiliate marketers charged with using illegal spam e-mail, false weight-loss claims, and phony celebrity endorsements to market bogus weight-loss products. As a result, they will pay $500,000 to settle Federal Trade Commission charges. The court order resolving the FTC’s allegations also prohibits the defendants from the illegal Read more...
