We just wanted to wish all those impacted by Harvey & Irma our best. I know we have a number of clients affected by each of these storms.

It’s been an amazing thing to see how different communities have come together to help friends, neighbors and strangers through some difficult times.

We’ve also seen business leverage the storms for sales… I’d encourage you to think hard about a strategy when using that as your hook! A few subject lines/themes I thought were handled well… Others were tacky to say the least.

If you’ve got something to support or are leveraging your business good will and/or products to help the victims, by all means… (i.e. 20% of all profits for the month of September are going to help victims of {storm}. Our goal is to raise $XXX. Go here to see how much we’ve already been able to contribute with the help of our valued clients.)

But if you’re sending out emails to simply try and capitalize off of devastation, I encourage you to reconsider. Spam complaints and unsubscribe rates are pretty high on those types of messages over the past two weeks!

Let’s keep these folks in our hearts and prayers while the begin their long journey of recovery after the storms.

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today, she is the Co-Founder and CEO of Email Delivered.

Thoughts on Hurricanes Harvey and Irma here http://www.emaildelivered.com/hurricanes-harvey-irma/ ‎ ‎. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

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