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Why Email Split Testing is Essential for Profitability-Infographic

How would you find out if your email marketing campaign is profitable or not? Many marketers measure the results of their campaigns by the sales it brings. While that kind of bottom line tracking of results is better than nothing, it doesn't answer the question. The only way to find out for sure is by testing.

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How to Get Your Emails to the Inbox

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November 14, 2014
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