Email Metrics – What to Watch, What to Ignore Infographic
Good marketing is compelling and engaging, but since what pleases and intrigues one person may offend or irritate someone else, there is a distinct possibility that to optimize your conversion rates you will have to accept some level of attrition on your list. Done correctly, the rewards far outweigh a modest loss of subscribers who in all likelihood won’t buy from you anyway. Here are nine more metrics and how you can use them and what their strengths and limitations can be.. Read the full article here.
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