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HTML vs Plain Text
We continue to get this question regularly regarding HTML vs. Plain Text. And just the other day, I came across a great article on exactly this topic.
Hubspot recently released findings from a study done a few months back. And what they found was that plain text emails increases opens Read more...
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5 Ways to Use Micro-commitments in Your Email Campaigns
Here are 5 ways to use micro-commitments in your email campaigns:
1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...
Deliverability Rules are Changing
Each and every day, we talk with customers and new clients about what it takes to make it to the inbox.
As you know by now, this is a moving target...
However, there are a handful of things you need to know that ARE impacting your deliverability (many of which are Read more...
Useful Email Marketing Statistics
Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy.
- Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. In fact, you are 6 times more likely to get a click-through from Read more...
Segmenting 101
There has been a lot of talk about segmentation at Email Summit in Las Vegas. The common themes are that:
(a) Everybody needs to segment MORE and
(b) Implementation is the one thing that holds people back.
So, if you're not already segmenting, here are 4 easy components that you can Read more...
