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How to Buy An Email List
First and foremost, it’s important to understand that, generally speaking, buying a list, can cause you a lot of problems and may actually not be allowed under the terms of service provided by your email provider (if you’re using a 3rd party email service) or by your hosting company Read more...
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How to Get People to Double Opt-In
Naturally, the question comes up: “What Should I Do If Somebody Doesn’t Complete the 2nd Step In A Double OptIn?”
First things first… double opt-in is not a can-spam requirement, though it may be a requirement of 3rd party email providers. So, whether you’re doing it by choice using your Read more...
Email Opt-In: Double Optin vs Single Opt-In
With a single email opt-in, you have no guarantee that the email is valid or that the person whose email address you’ve gotten has actually requested communication from you!
The way to combat this is by using a “double opt-in” process.
How this works is when the user enters his/her name Read more...
How to Run A Spam Check (Before Sending Your Email)
There are many tools to help you evaluate your own emails for their likelihood of ending up in the junk folder. The best way is to run a spam check.
Most free email accounts nowadays have relatively accurate content filters, which rarely result in false positives - the term used Read more...
What Is SORBS?
SORBS, founded by an Australian named Matthew Sullivan, stands for Spam and Open-Relay Blocking System.
At one point in our Internet's young past, open relays were a huge problem.
An open relay is simply an email server, which allows anybody in the world to connect to, and send email through.
The problem with this Read more...
Is Your Email Landing In the Spam Folder?
There are essentially 3 places your email messages are going:
- The Inbox (Naturally this is the intended goal, but not always the case unfortunately).
- The Spam Folder (This is getting harder and harder to control due to changing rules with the email services)
- Missing Somewhere in Cyberspace (According to Returnpath, 16% of Read more...
What Is An IP Address?
Much like every house in a neighborhood has a number, every computer connected to the Internet has an IP (Internet Protocol) address.
When a computer initiates a connection to another computer, that connection is known to “originate from this IP address,” and the system on the other end may choose Read more...
3 List Building Strategies You Should Avoid at All Costs
There is no substitute to properly building your list, but there are lots of list building strategies. This translates into higher deliverability, which ultimately means MORE MONEY in your pocket and a bigger bottom line.
Unfortunately, in efforts to build a list quickly, many business owners and marketers will often Read more...
Email Marketing Metrics
When it comes to evaluating the effectiveness of an email campaign, there are 3 key metrics to look at:
Though there are other metrics we can look at, by getting started with these, you’ll be able to start judging the effectiveness of your campaigns quickly.
Email Marketing Read more...
URL Blocks Can Affect Your Email Deliverability
In this day and age, it seems like there’s a new product launch or promotion going every day. Certainly, these product launches can generate a significant, quick, income for both the product owner as well as the affiliate marketer.
However, there is a major issue with these product launches that Read more...
