Best Day and Best Time to Send Email
We often get asked, "when is the BEST time to send an email?"
The real answer is: it depends!
It depends on your list, your market, and how you've conditioned your audience... to a degree. But... there are some general guidelines that you can use to start testing and tracking your own email marketing.
A recent study published last month by Mailer Mailer found that the highest open rates still occur on Mondays, with Wednesdays taking second place as opposed to Tuesdays/Thursdays.
Time of day also plays an important role. The highest percentage of opens is between 8am and 12pm, with a steady increase starting at about 4am and dropping after 1pm.
NOTE: These times are based on "time scheduled". In other words, open rates were highest when emails were scheduled between 8am and 12pm.
This is likely because it's the time of day people are most engaged with their email, so if a new message comes in during that time, they are more likely to take some action at that time.
As such, it would make sense to test the timing of your scheduled sends.
For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.
For more information on how to boost your email campaign profitability by knowing the best time to send email, visit http://www.emaildelivered.com/best-times-to-send-email/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers
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