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Tag Archives | email marketing tips

Deliverability Reminders: List Hygiene

Deliverability Reminders: List Hygiene

This is one of those areas that people really don't like!!!

We've grown accustomed to thinking that our list size is everything, so when it comes to cleaning it up (and possibly purging subscribers), it's not always a fun conversation!

However, it's one of the single biggest areas in which we Read more...

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Improving Your Opt-in Process

Deliverability Reminders: Improving Your Opt-in Process

The truth is... we can all improve our list collection process. Whether it's streamlining it, gathering better data for segmentation, setting better expectations for your subscribers, and so on...

Going into the holiday season is a great time to audit your processes, make any changes to your existing program, and Read more...

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5 Factors that Impact Open Rates

5 Factors that Impact Open Rates

One of the first metrics that people look at when evaluating a campaign is the open rate. And the open rate can tell us a lot about our campaigns and overall program.

Here are 5 things that can impact your open rates: Read more...

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Email Deliverability Reminders

Email Deliverability Reminders…

We talk about various metrics from time to time... But over the next several weeks, we're going to discuss methods to improve your email deliverability once again as we approach the holiday marketing cycle.

Please note: These are not "quick fixes" and apply to your overall program, long term. Read more...

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Top 10 Reasons People Unsubscribe from Your Emails

Top 10 Reasons People Unsubscribe from Your Emails

According to a recent research study from Marketing Sherpa, the following are the top 10 reasons people unsubscribe from your emails.

There are quite a few "reasons" that you can have a positive impact on... (more…)

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Enjoy the Long Weekend

Enjoy the Long Weekend…

We just want to wish everyone a Happy Labor Day weekend...

This is a great time to get your promotions lined up and take a few days off before we dive into the fall and the holiday season.

A few ideas... (more…)

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Back to School...

Back to School…

Kids are starting to back to school this week which means:

1. People are back from summer vacation and more engaged with email; and (more…)
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Quick Reminder on Privacy Guard!

Quick Reminder on Privacy Guard!

Just a quick reminder about privacy guard on your email domains...

Just recently, we worked on an issue with Spamhaus for a client, we got a reply with this (as part of their response)... (more…)

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