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Importance of Subject Lines

Importance of Subject Lines

According to Convince and Convert, 35% of email recipients open your email based solely on the subject line.

Here are a few tips:

- Keep subject lines short. Retention Science reported that email subject lines with 6-10 words have the highest open rates (21%)

- "Nice words" have shown to increase open rates to 22.98% (thank you, please, sorry, etc.). Conversely, being demanding can cause your open rates to fall. (Mixpanel)

- Use Free (when applicable) to increase open rates, but using words like "offer," "discount," "close," or "sale" show a decrease in open rates.

- Announcing something new (like "introducing" and "new") can increase by 9.45% and 3.26% respectfully. Campaign Monitor)

- Use numbers in your subject line to increase open rates by as much as 57% (Campaign Monitor)


For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability.  Today she is the Co-Founder and CEO of Email Delivered.

If you understand the importance of subject lines in email marketing, you will follow these tips here http://www.emaildelivered.com/importance-of-subject-lines/.  Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

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