Tag Archives | emaildelivered
Deliverability Reminders: Engagement Affects Deliverability
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
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Deliverability Reminders: Content-Based Deliverability Problems
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Politics and Email: It’s About to Get Ugly(er)
Regardless of your political affiliation, we can all agree that it’s the hot topic of the day (and the next 6 months!)
Did you know political messages are protected under the First Amendment? So get ready for both parties to exercise free speech right into your email box as well Read more...
Microsoft SmartScreen Filter
We get a lot of questions that come in about Microsoft and their inboxing technology, "Microsoft SmartScreen Filter".
This is a proprietary filter that Microsoft uses to look at how users interact with their mail.
Like most providers, this includes things like marking as spam, marking as NOT spam, deleting without Read more...
Email vs Social Media (Again)!
Every few months, there's someone saying that "Email is Dying" and that "Social Media is Taking Over"... and as we've been predicting for the last 7-8 years, Email is not going anywhere.
HOWEVER, social media does play a role in digital marketing and needs to work in conjunction with your Read more...
The #1 Thing You Can Do to Improve Deliverability
We get asked lots of questions about deliverability day in and day out. And while there are lots of things you can do to improve deliverability, it all starts with the quality of data.
In other words, how do you get your email addresses?
This impacts EVERYTHING including engagement, Read more...
15 Tips to Improve Your Email Program in 2016 (3 of 3)
This is part 3 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
11. Use swipe as necessary.
Keep a Read more...
15 Tips to Improve Your Email Program in 2016 (2 of 3)
This is part 2 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
6. Provide Value
Ultimately, your Read more...
15 Tips to Improve Your Email Program in 2016 (1 of 3)
This 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
1. List Building
Obviously list building is a part of Read more...
How to Use the Superbowl in your Marketing (Even if you don’t know a thing about Football!)
With Superbowl last Sunday (even if you're not a fan of the big game), there's a good chance that many of your subscribers are. And if not the game itself... there's always the commercials and the halftime show that you can capitalize on.
Here are a few ideas to get Read more...
