Tag Archives | email
Re-Engagement Campaigns
We have talked about the importance of re-engaging your list in the past. The reason for this is twofold:
1. Get rid of the dead weight (Yes, you are supposed to remove the people that aren't responsive ;-) )
2. Increase engagement (opens, clicks, etc. moving forward)
Sometimes, however, it's just a Read more...
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Reputation Is A Moving Target
The reputation game continues to get more complex as ISPs get more and more sophisticated.
It used to be as simple as not getting complaints and keeping your email list clean. But now, ISPs are putting together algorithms that look at domains, IPs, content, links, and more... So it's essentially Read more...
From Address in Your Messages
This week's tip is just a reminder to pay attention to your "from" address in your campaigns. Here are a few simple pointers and reminders.
1. Do not send using a free email service address (like xxx@gmail.com, yyy@hotmail.com). This is a big no-no and with most ISPs implementing strict DMARC Read more...
Holiday Promotions
It's hard to believe that we’re almost in the “holiday” season already! Wasn’t it just New Years a few weeks ago?
Kids are going back to school…
Stores are lining their shelves with decorations for fall, Halloween, Thanksgiving and even Christmas! Plus, this year, we’ve got election day that you could Read more...
Gmail Questions…
Back in March, Gmail made some changes in their spam filtering algorithms (again!)… This was also around the same time that they began looking at whether or not incoming mail was encrypted (and added a little icon in their webmail client when the mail is properly encrypted). Read more...
4 Reasons Why Not to Use Attachments in Email
There are a number of reasons you want to stay away from using attachments in your emails.
1. The ISPs don’t like them! Typically, those sending out bulk email with attachments tend to be spammers. And since this is an easy one to control, then you might as well eliminate Read more...
Deliverability Reminders: Email List Cleaning
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Deliverability Reminders: How Does Affiliate Marketing Impact Reputation?
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Deliverability Reminders: Email Copywriting 101
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Deliverability Reminders: Email Frequency
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
