Tag Archives | email tips

Seed Lists, Inboxing and Open Rates

This week, we're going to briefly touch on seed lists, inboxing and open rates and how to keep your open rates as high as possible.

First things first, let's talk about seed lists... (more…)

5 Ways to Use Micro-commitments in Your Email Campaigns

Here are 5 ways to use micro-commitments in your email campaigns:

1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...

Deliverability Rules are Changing

Each and every day, we talk with customers and new clients about what it takes to make it to the inbox.

As you know by now, this is a moving target...

However, there are a handful of things you need to know that ARE impacting your deliverability (many of which are Read more...

Useful Email Marketing Statistics

Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy.

- Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. In fact, you are 6 times more likely to get a click-through from Read more...

Domain Reputation

While having a good IP reputation is still important, it's not the ONLY indicator, or even the primary indicator, as to whether or not your email are going to make it to the inbox, or even get delivered at all.

Domains, along with other technologies, are playing more and more Read more...