Tag Archives | email marketing tips
Domain Reputation
While having a good IP reputation is still important, it's not the ONLY indicator, or even the primary indicator, as to whether or not your email are going to make it to the inbox, or even get delivered at all.
Domains, along with other technologies, are playing more and more Read more...
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How Much Is Too Much? (Or Not Enough)…
We've talked often about email frequency and consistency...
Mail too much, and your subscribers complain, opt out, etc.
Mail too infrequently and you're losing a ton of money, people forget who you are, and retention rate drops.
Both can cause problems with engagement, and long term deliverability. For example, subscribers that get Read more...
Segmenting 101
There has been a lot of talk about segmentation at Email Summit in Las Vegas. The common themes are that:
(a) Everybody needs to segment MORE and
(b) Implementation is the one thing that holds people back.
So, if you're not already segmenting, here are 4 easy components that you can Read more...
Can-Spam Review
We've covered this in the past, but wanted to quickly revisit it to remind you of the requirements...
1. Never use false or misleading header information.
This goes for the from address, from name, etc. In a nutshell, don't try and trick someone by masking who the message is from.
2. Don't Read more...
Volume of Mail vs IPs
Lately, we've had questions about IPs and volume and when to increase the number of IPs.
When we work with folks on the setup, we design the plan based on discussed volume, warm up requirements and long term growth expectations. In general, we recommend 1 IP for every 75K - Read more...
Message to Market Match
It doesn't matter if you're brand new to email or if you're a seasoned veteran. When it comes to your marketing, it's essential to know who your audience is and send messages that they actually WANT to receive.
If not, you'll see an increase in spam complaints, an increase in Read more...
7 Ways to Improve Your Email Welcome Series
We've all heard the saying, "you never get a second chance to make a first impression."
The same holds true when it comes to your email. However, so many marketers are using an outdated email welcome series or don't actually take the time to really think through their autoresponders. We'll Read more...
8 Effective Email Marketing Strategies Backed by Science
Here are email marketing strategies backed by science:
1. Personalize your email, but test NOT using the recipient’s name. There is a time and place for personalization with the first name, but be careful to use this "too early" in the "relationship"!
2. Watch subject line length. According to Adestra, which Read more...
Lessons You Can Learn From a PROPER Warm Up
More and more, we see new clients wanting to do their own thing when it comes to warming up their domains and IPs. The problem with this is that it essentially sets you up for failure from the get-go. When this happens, it incurs extra fees, extra time, and Read more...
