Tag Archives | email marketing tips

CAN-Spam Q&A

Last week, the FTC created a blog post answering some of the common questions surrounding the CAN-Spam Law, which actually had some interesting information.

Some of the more pertinent topics include: (more…)

Subject Line Tool

A quick tip for this week...

Subject lines are really the first point of of engagement with your subscribers (after deliverability and from name recognition, of course).

Here's a cool (free) resource for evaluating subject lines before sending out your messages. (more…)

HTML vs Plain Text

We continue to get this question regularly regarding HTML vs. Plain Text. And just the other day, I came across a great article on exactly this topic.

Hubspot recently released findings from a study done a few months back. And what they found was that plain text emails increases opens Read more...

Email Marketing Best Practices Refresher

We want to cover just a few email marketing best practices "refresher". Here are 5 items to review to make sure your email marketing adheres to best practices and complies with all applicable laws. (more…)

Useful Copywriting Tool

A quick tip for this week...

We're all in the business of writing copy - lots of it when it comes to sending out regular emails.

(more…)

Improving Open Rates & Click Through Rates

Improving Open Rates and Click Through Rates

Generally, the first time we speak to someone about their current email program, they express concern about their open rates and/or click through rates, so this week, we wanted to share with you the process we go through when we first consult someone on their email program. Read more...

Seed Lists, Inboxing and Open Rates

This week, we're going to briefly touch on seed lists, inboxing and open rates and how to keep your open rates as high as possible.

First things first, let's talk about seed lists... (more…)

5 Ways to Use Micro-commitments in Your Email Campaigns

Here are 5 ways to use micro-commitments in your email campaigns:

1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...

Deliverability Rules are Changing

Each and every day, we talk with customers and new clients about what it takes to make it to the inbox.

As you know by now, this is a moving target...

However, there are a handful of things you need to know that ARE impacting your deliverability (many of which are Read more...

Useful Email Marketing Statistics

Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy.

- Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. In fact, you are 6 times more likely to get a click-through from Read more...

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