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Tag Archives | email marketing

Email Copywriting 101

Deliverability Reminders: Email Copywriting 101

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Deliverability Reminders: Email Frequency

Deliverability Reminders: Email Frequency

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Deliverability Reminders: Statistics to Track

Deliverability Reminders: Statistics to Track

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Deliverability Reminders. Changing IP and Domain

Deliverability Reminders: Changing IP and Domain

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Politcs and Email

Politics and Email: It’s About to Get Ugly(er)

Regardless of your political affiliation, we can all agree that it’s the hot topic of the day (and the next 6 months!)

Did you know political messages are protected under the First Amendment? So get ready for both parties to exercise free speech right into your email box as well Read more...

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Email_vs_Social_Media

Email vs Social Media (Again)!

Every few months, there's someone saying that "Email is Dying" and that "Social Media is Taking Over"... and as we've been predicting for the last 7-8 years, Email is not going anywhere.

HOWEVER, social media does play a role in digital marketing and needs to work in conjunction with your Read more...

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15 Tips to Improve Your Email Program in 2016 part 3

15 Tips to Improve Your Email Program in 2016 (3 of 3)

This is part 3 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.

11. Use swipe as necessary.
Keep a Read more...

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15 Tips to Improve Your Email Program in 2016 part 1

15 Tips to Improve Your Email Program in 2016 (1 of 3)

This 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.

1. List Building
Obviously list building is a part of Read more...

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