Tag Archives | email delivered
Staying (and Getting) Out of the Spam Folder (Part 2 of 3)
Last week, we discussed list building, opt-ins and unsubscribes
This week, we're going to go over authentication and reputation.
1. Reputation
First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...
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Staying (and Getting) Out of the Spam Folder (Part 1 of 3)
Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)
1. List Building 101
This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...
Gmail Promotions Tab Revisited
We get questions about the "secret" for getting out of the Gmail Promotions tab and INTO the Primary tab regularly. Let's revisit briefly.
First off, Gmail is constantly changing their algorithms and watching user behavior, globally and individually to see how subscribers are interacting with different types of messages as Read more...
Graymail: It’s Not Always “Black & White” When It Comes to Email!
Graymail is basically mail that is sent from a real sender to subscribers who have opted in at some point, but it has a lower than expected level of engagement.
First, we'll assume that you're following best practices with list acquisition and the subscribers who wind up on your list Read more...
Engagement Metrics Explained
Return Path has released their Engagement Metrics Benchmark report. While we have discussed these items before, it's worth downloading the report and giving it a quick read.
As we all know by now, engagement is critical to the success of your email program. The major ISPs (Microsoft, Google, Yahoo, and Read more...
Verizon Email Closing Down
You may have heard the chatter about Verizon moving out of the email space and migrating their customers to AOL for the backend.
Here is more info on it from Verizon (why they're getting out of email and how Verizon customers are impacted):
https://www.verizon.com/Support/Residential/email/migrations.htm?CMP=DMC-CVZ_ZZ_ZZ_Z_DO_N_X00425
While the change will take some time Read more...
