Tag Archives | email campaigns
Awful Subject Lines
We see so many marketing tactics that teach people to go after "the open" no matter what it takes. The problem with that is that if you're just marketing to get the email opened instead of actually thinking through the entire campaign or promotion. I get it might be Read more...
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Thanksgiving Email Subject Lines: Winners & Losers
I can hardly believe that Thanksgiving is just a week away! Where did 2015 go?
As we get into full holiday swing, email boxes are starting to get more and more messages and people are in the 'buying' spirit.
Much of what's purchased now is in the form of gifts for Read more...
Google to Let Advertisers Upload & Target Email Lists
Good news to advertisers and email marketers!
Google just announced recently that they're going to allow advertisers to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. This makes your list that much more valuable and more profitable!
One of the two new products Read more...
Lessons Learned from Political Email Marketing
The political season is upon us - and in full force...
We're still more than a year away from the election (and the candidates from either party have yet to be decided).
But... even being so far out, the email marketing is already inundating subscribers inboxes. There's a lot we, as Read more...
5 Ways to Use Micro-commitments in Your Email Campaigns
Here are 5 ways to use micro-commitments in your email campaigns:
1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...
