#3: Evaluate Your Content & Messaging-Infographic
There are three main components to ensure email deliverability. The first is email reputation, which mean you need to know your scores, authenticate your email IP address, control complaints, avoid blacklists, and only send permission based email. Second is manage your email list, this means never buying lists, always warm up new IPs, process bounces, and focus on engagement. And finally evaluate your content and messaging; set clear expectations, test content and timing, and lastly, review, evaluate, and modify. This infographic is going to talk about the third component, evaluating your content and messaging.
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