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Volume of Mail vs IPs
Lately, we've had questions about IPs and volume and when to increase the number of IPs.
When we work with folks on the setup, we design the plan based on discussed volume, warm up requirements and long term growth expectations. In general, we recommend 1 IP for every 75K - Read more...
Message to Market Match
It doesn't matter if you're brand new to email or if you're a seasoned veteran. When it comes to your marketing, it's essential to know who your audience is and send messages that they actually WANT to receive.
If not, you'll see an increase in spam complaints, an increase in Read more...
7 Ways to Improve Your Email Welcome Series
We've all heard the saying, "you never get a second chance to make a first impression."
The same holds true when it comes to your email. However, so many marketers are using an outdated email welcome series or don't actually take the time to really think through their autoresponders. We'll Read more...
8 Effective Email Marketing Strategies Backed by Science
Here are email marketing strategies backed by science:
1. Personalize your email, but test NOT using the recipient’s name. There is a time and place for personalization with the first name, but be careful to use this "too early" in the "relationship"!
2. Watch subject line length. According to Adestra, which Read more...
Lessons You Can Learn From a PROPER Warm Up
More and more, we see new clients wanting to do their own thing when it comes to warming up their domains and IPs. The problem with this is that it essentially sets you up for failure from the get-go. When this happens, it incurs extra fees, extra time, and Read more...
What to Do With Unengaged Subscribers
A few weeks ago, I did a webinar for a mastermind of which I'm a member and a question that came in multiple times related to unengaged subscribers. Many of the members have different systems. Some are clients. But, the question exists across the board for everyone...
Can’t I Just Change My IP Address If There’s A Problem?
Can't I just change my IP address if there's a problem with my email marketing program? That's one question we often get that relates to "IP addresses" if there are issues with delivery or inbox placement.
The solution here is not quite so simple.
While this may have been a viable Read more...
Engagement and Deliverability
We have talked about engagement on a number of occasions, but it bears another discussion as it's EXTREMELY important for marketers to start paying attention to.
First off... Engagement, as a filtering tool, is here to stay! In fact, it's going to play more and more of a role as Read more...
HTML Elements to Test
Often times clients will go through the "Troubleshooting Inbox Placement" steps that we provide, only to get stuck on the HTML factors.
If you think about how web pages display in different browsers and on different devices, it's no wonder that it can get a bit overwhelming when Read more...
