Tag Archives | email campaigns
How Much Is Too Much? (Or Not Enough)…
We've talked often about email frequency and consistency...
Mail too much, and your subscribers complain, opt out, etc.
Mail too infrequently and you're losing a ton of money, people forget who you are, and retention rate drops.
Both can cause problems with engagement, and long term deliverability. For example, subscribers that get Read more...
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Can-Spam Review
We've covered this in the past, but wanted to quickly revisit it to remind you of the requirements...
1. Never use false or misleading header information.
This goes for the from address, from name, etc. In a nutshell, don't try and trick someone by masking who the message is from.
2. Don't Read more...
Message to Market Match
It doesn't matter if you're brand new to email or if you're a seasoned veteran. When it comes to your marketing, it's essential to know who your audience is and send messages that they actually WANT to receive.
If not, you'll see an increase in spam complaints, an increase in Read more...
8 Effective Email Marketing Strategies Backed by Science
Here are email marketing strategies backed by science:
1. Personalize your email, but test NOT using the recipient’s name. There is a time and place for personalization with the first name, but be careful to use this "too early" in the "relationship"!
2. Watch subject line length. According to Adestra, which Read more...
Engagement and Deliverability
We have talked about engagement on a number of occasions, but it bears another discussion as it's EXTREMELY important for marketers to start paying attention to.
First off... Engagement, as a filtering tool, is here to stay! In fact, it's going to play more and more of a role as Read more...
Click-Through Rates
We all know (and pay careful attention to) open rates...
Don't get me wrong, open rates are certainly an indicator of several factors... and useful for looking at engagement levels, segmenting, re-engagement campaigns, and more.
However, most folks stop there. As a result, marketers are missing a big part of the Read more...
12 Tips for Getting to the Inbox
Here are 12 tips to keep you from getting caught by the spam filters:
- Produce quality content (this includes making sure your email code is clean, formatting is done correctly, links are used appropriately, and that the messages don't look and feel "spammy", etc.)
- Mail to opt-in only address (confirmed opt-in Read more...
How to Use Stories to Sell Like Crazy In Your Email Marketing-Infographic
Whether you use stories from customer testimonials, your own company origin story, or parables, you can capture the imagination of your email subscribers by using story in your marketing. This will allow your emails will stand out from all the other messages in your subscriber’s inboxes. Here are ways Read more...
