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Useful Email Marketing Statistics

Useful Email Marketing Statistics

Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy.

- Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. In fact, you are 6 times more likely to get a click-through from an email campaign than you are from a tweet

- A third of marketers say their subscribers read emails on mobile devices at least 50% of the time. (Make sure your marketing funnels are optimized for mobile devices with shorter sales pages, easier offers, etc.)

- 59% of marketers plan to increase their email marketing budgets in 2015.

- For 69.7% of US internet users, email is the preferred method of communicating with businesses.

- 70% of email readers open emails from a brand or company in search of a deal, discount, or coupon. (Think about special offers or promotions you can be offering to your subscribers)

- E-mail has the highest conversion rate (66%), when compared to social, direct mail and more for purchases made as a result of receiving a marketing message.

- Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings. (Consider using not only subscriber's name, but also other data you collect from them when sending your campaigns. Send multiple versions based on audience segments)

- Mobile clicks now account for almost 40% of all email clicks, a 10% Year-on-Year increase. The average revenue per mobile click equaled $0.40. This is more than double the desktop’s average revenue per click, which amounted to $0.19.

- Email marketers using responsive design saw a 40% higher CTO rate versus non-responsive marketing emails.

Source: http://www.invesp.com/blog/email-marketing-statistics/


For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.

To get more email marketing statistics to help you with your email marketing strategy, visit http://www.emaildelivered.com/email-marketing-statistics/ . Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

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August 5, 2015


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