Tag Archives | subscriber engagement
First in.. First out…
Most email systems send to the oldest contacts first. In other words... first contact in is first contact out.
As a result, the first contacts that ever signed up for your list are the first contacts receiving your messages. This is problematic because the longer someone is on your list, Read more...
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Using “Reply To” to increase engagement (and deliverability)
Since the previous post on crafting a thank you page, I've had several people write us to either:
1. Let us know they DO personally respond to email messages; and
(more…)
Graymail: It’s Not Always “Black & White” When It Comes to Email!
Graymail is basically mail that is sent from a real sender to subscribers who have opted in at some point, but it has a lower than expected level of engagement.
First, we'll assume that you're following best practices with list acquisition and the subscribers who wind up on your list Read more...
Re-Engagement Campaigns
We have talked about the importance of re-engaging your list in the past. The reason for this is twofold:
1. Get rid of the dead weight (Yes, you are supposed to remove the people that aren't responsive ;-) )
2. Increase engagement (opens, clicks, etc. moving forward)
Sometimes, however, it's just a Read more...
Gmail Questions…
Back in March, Gmail made some changes in their spam filtering algorithms (again!)… This was also around the same time that they began looking at whether or not incoming mail was encrypted (and added a little icon in their webmail client when the mail is properly encrypted). Read more...
Deliverability Reminders: Engagement Affects Deliverability
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
Dissecting Your Email List
We have often talked about engagement rates, list segmentation, and overall interaction with your subscribers. However, this week, we're going to dig a little deeper and take a high level view of your list in terms of activity level/level of interest.
You'll want to look at each of these overall Read more...
New Gmail Features
Last month, Gmail rolled out a “Block” feature, which allows us to "Never see messages from this person again," says Sri Harsha Somanchi, a product manager at Google's Gmail.
There is also the option to Add to Contact list, which allows users to add you (the marketer) to their contacts.
Improving Open Rates and Click Through Rates
Generally, the first time we speak to someone about their current email program, they express concern about their open rates and/or click through rates, so this week, we wanted to share with you the process we go through when we first consult someone on their email program. Read more...
Deliverability Rules are Changing
Each and every day, we talk with customers and new clients about what it takes to make it to the inbox.
As you know by now, this is a moving target...
However, there are a handful of things you need to know that ARE impacting your deliverability (many of which are Read more...
