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Tag Archives | opt-in

Improving Your Opt-in Process

Deliverability Reminders: Improving Your Opt-in Process

The truth is... we can all improve our list collection process. Whether it's streamlining it, gathering better data for segmentation, setting better expectations for your subscribers, and so on...

Going into the holiday season is a great time to audit your processes, make any changes to your existing program, and Read more...

Email Deliverability Reminders

Email Deliverability Reminders…

We talk about various metrics from time to time... But over the next several weeks, we're going to discuss methods to improve your email deliverability once again as we approach the holiday marketing cycle.

Please note: These are not "quick fixes" and apply to your overall program, long term. Read more...

Test, Test, Test! Your Opt-in

Test, Test, Test!

I was sitting in line the other day and scrolling through Facebook and came across an ad that was interesting to me. So I clicked the button to get more information.

It made me sign up with a bunch of info (not a fan of this as a first step... Read more...

Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)

1. List Building 101

This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...

email optin: single vs. double

Email Opt-In: Double Optin vs Single Opt-In

With a single email opt-in, you have no guarantee that the email is valid or that the person whose email address you’ve gotten has actually requested communication from you!

The way to combat this is by using a “double opt-in” process.

How this works is when the user enters his/her name Read more...

opt-in, email marketing

Is Your Opt-in Copy Converting?

It doesn’t matter if you’re using a landing page (aka “Squeeze Page”) or an opt-in box on the side of your website or blog, your copy is critical.

Ask any well-known, successful, copywriter, and they’ll likely tell you that the single most important part of the sales message Read more...