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Tag Archives | open rate

5 Factors that Impact Open Rates

5 Factors that Impact Open Rates

One of the first metrics that people look at when evaluating a campaign is the open rate. And the open rate can tell us a lot about our campaigns and overall program.

Here are 5 things that can impact your open rates: Read more...

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Thanksgiving Email Subject Lines

Thanksgiving Email Subject Lines: Winners & Losers

I can hardly believe that Thanksgiving is just a week away! Where did 2015 go?

As we get into full holiday swing, email boxes are starting to get more and more messages and people are in the 'buying' spirit.

Much of what's purchased now is in the form of gifts for Read more...

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Email Marketing, Seed Lists, Inboxing and Open Rates

Seed Lists, Inboxing and Open Rates

This week, we're going to briefly touch on seed lists, inboxing and open rates and how to keep your open rates as high as possible.

First things first, let's talk about seed lists... (more…)

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