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Tag Archives | email marketing best practices

Unknown Addresses

Unknown Addresses

We've talked about the impact of unknown addresses in the past. Unknown addresses can have a big impact on your deliverability, both short and long term.

High numbers of unknown addresses can occur when: (more…)

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Can Spam Q&A

CAN-Spam Q&A

Last week, the FTC created a blog post answering some of the common questions surrounding the CAN-Spam Law, which actually had some interesting information.

Some of the more pertinent topics include: (more…)

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Email Marketing Best Practices Refresher

Email Marketing Best Practices Refresher

We want to cover just a few email marketing best practices "refresher". Here are 5 items to review to make sure your email marketing adheres to best practices and complies with all applicable laws. (more…)

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5 Ways to Use Micro-commitments in Your Email Campaigns

5 Ways to Use Micro-commitments in Your Email Campaigns

Here are 5 ways to use micro-commitments in your email campaigns:

1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...

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