Tag Archives | email engagement

Using “Reply To” to increase engagement (and deliverability)

Since the previous post on crafting a thank you page, I've had several people write us to either:

1. Let us know they DO personally respond to email messages; and

Graymail: It’s Not Always “Black & White” When It Comes to Email!

Graymail is basically mail that is sent from a real sender to subscribers who have opted in at some point, but it has a lower than expected level of engagement.

First, we'll assume that you're following best practices with list acquisition and the subscribers who wind up on your list Read more...

Engagement Metrics Explained

Return Path has released their Engagement Metrics Benchmark report. While we have discussed these items before, it's worth downloading the report and giving it a quick read.

As we all know by now, engagement is critical to the success of your email program. The major ISPs (Microsoft, Google, Yahoo, and Read more...

Re-Engagement Campaigns

We have talked about the importance of re-engaging your list in the past. The reason for this is twofold:

1. Get rid of the dead weight (Yes, you are supposed to remove the people that aren't responsive ;-) )

2. Increase engagement (opens, clicks, etc. moving forward)

Sometimes, however, it's just a Read more...

Deliverability Reminders: Engagement Affects Deliverability

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

15 Tips to Improve Your Email Program in 2016 part 2

15 Tips to Improve Your Email Program in 2016 (2 of 3)

This is part 2 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.

6. Provide Value
Ultimately, your Read more...

New Gmail Features

Last month, Gmail rolled out a “Block” feature, which allows us to "Never see messages from this person again," says Sri Harsha Somanchi, a product manager at Google's Gmail.

There is also the option to Add to Contact list, which allows users to add you (the marketer) to their contacts.

Improving Open Rates and Click Through Rates

Generally, the first time we speak to someone about their current email program, they express concern about their open rates and/or click through rates, so this week, we wanted to share with you the process we go through when we first consult someone on their email program. Read more...