Tag Archives | deliverability
15 Tips to Improve Your Email Program in 2016 (2 of 3)
This is part 2 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
6. Provide Value
Ultimately, your Read more...
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15 Tips to Improve Your Email Program in 2016 (1 of 3)
This 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
1. List Building
Obviously list building is a part of Read more...
Deliverability 3.0
As you know by now... the deliverability needle is always moving. While global delivery rates continue to decline, there are a few things you can pay careful attention to in order to keep YOUR email out of the spam folder in 2016 and beyond.
Here are a few things that Read more...
New Gmail Features
Last month, Gmail rolled out a “Block” feature, which allows us to "Never see messages from this person again," says Sri Harsha Somanchi, a product manager at Google's Gmail.
There is also the option to Add to Contact list, which allows users to add you (the marketer) to their contacts.
Deliverability Rules are Changing
Each and every day, we talk with customers and new clients about what it takes to make it to the inbox.
As you know by now, this is a moving target...
However, there are a handful of things you need to know that ARE impacting your deliverability (many of which are Read more...
Can-Spam Review
We've covered this in the past, but wanted to quickly revisit it to remind you of the requirements...
1. Never use false or misleading header information.
This goes for the from address, from name, etc. In a nutshell, don't try and trick someone by masking who the message is from.
2. Don't Read more...
Volume of Mail vs IPs
Lately, we've had questions about IPs and volume and when to increase the number of IPs.
When we work with folks on the setup, we design the plan based on discussed volume, warm up requirements and long term growth expectations. In general, we recommend 1 IP for every 75K - Read more...
Can’t I Just Change My IP Address If There’s A Problem?
Can't I just change my IP address if there's a problem with my email marketing program? That's one question we often get that relates to "IP addresses" if there are issues with delivery or inbox placement.
The solution here is not quite so simple.
While this may have been a viable Read more...
